“Island names are always the most important part of any watermark, especially if you want to get that signature.
And for this watermark to be as effective as possible, you need to know where it’s located,” says Paul Pecoraro, the chief marketing officer for the Isle of Islands.
“You can’t just use a watermark on an island that’s never been in your watermark.”
That’s why Pecorsaro’s team is using the Isle’s distinctive name to give its watermark a sense of permanence.
It’s a name that will be easy to remember for visitors to the island, and will help locals and visitors alike remember where the water is.
“Islanders are very close to their roots,” says Pecoricaro.
“They know their water is there, but the water that’s here has a way of moving around.”
In other words, if the water looks like it has been there for ages, it’s probably not.
The Isle of Orcs has some of the best sand on the planet, and the islanders are known for its spectacular blue cliffs, which are part of a UNESCO World Heritage site.
And in the middle of it all, the island also has an amazing natural beauty that’s often overlooked.
“When you look at the water, it really feels like you’re on a beach,” says Islander and New Yorker Kevin MacLeod.
“I’ve always thought it’s just incredible.
It feels like an island.”